Serge is an expert in the positioning and development of audiovisual brands and content.
After 6 years spent in product and brand development within the Euro RSCG Group, Serge entered the audiovisual industry in 1994 to lead the strategic plan of public broadcaster France Televisions from 1995 to 2000. This included technological, marketing and editorial planning in order to position France 2 and France 3 on the terrestrial free-to-air market and the launching of new services for the digital markets.
In 1996, he played a leading role in the launch of DTH platform TPS where France Télévisions had a stake. During this period, he was involved in the negotiations between the platform and the main catalogues (Paramount, MGM…) and was also in charge of developing the thematic channels of the public group (History Channel, Mezzo and Regions). He became their Marketing Director, a position which covered marketing, scheduling and programme acquisitions.
From 2000 to 2003, Serge was Vice President of Cell Network France, a subsidiary of the IT Stockholm-based Cell Network Group. There he was consulting for France Televisions and for various production companies active. He also produced web sites and contents for several channels such as Cartoon Network and ARTE.
Serge joined Carat in 2003 as Director of Marketing and Diversification of CARAT TVMI, Carat’s consulting branch dedicated to media players. As such, he was responsible for developing consulting activities in the fields of brand strategy, from brand management to business development, licensing and interactive business. He advised producers such as Coyote, Tele- Images Kids or Fremantle France. He was involved in the launching of France 4. He became the main adviser of Belgium Public Broadcaster RTBF on their editorial policy, for whom he designed the repositioning of their two channels from programme strategy to buying recommendations in several contents areas such as fiction, documentary and animation.
Serge left Carat in April 2006 to become partner of Headway International, an independent international marketing and strategy consulting company for media players.
Serge completed his Master of Marketing Strategy after having receiving a Bachelors degree in Political Science from the in Political Studies Institute of Paris. He lectures at the Masters of Marketing in the Audiovisual Industry displayed by the Pantheon-Sorbonne University and the Audiovisual National Institute (INA).
