Arnaud is an expert in international issues of audiovisual and multimedia marketing and strategy.
After 3 years spent in the PR and print media, Arnaud joined Médiametrie in 1995 where he occupied different positions until 2001. He started in 1995 at the diversification department as research manager of the radio and television audience measurement for French overseas territories. He continued to play a commercial role in this area until 1998.
From 1996 to 2000, Arnaud was with Eurodata TV, the international TV marketing subsidiary of Médiametrie, becoming head of Eurodata in 1999. He played a key role in expanding the coverage and scope of Eurodata television information services by negotiating partnerships with national ratings services and by launching new contents’ watch service New On The Air. He oversaw services towards media groups, production and distribution companies, broadcasters, sponsoring agencies and authors’ societies including Universal, Warner, Paramount, Disney, Pearson, Canal+, TF1, Eurosport, TV5, Mediaset, RAI, Antena3, TVE, IP, ProSiebenSat1, ZDF, SBS, CME, Agicoa, Unifrance, SIS, UFA or SMS.
During 2000-2001, Arnaud became the Commercial Director of Médiametrie Internet division and Nielsen//NetRatings France. He played a key role in securing the leadership of their Internet research tools and audience measurement services with ISPs, web sites, content providers, advertising sales houses, media agencies and web agencies such as Vivendi Universal, TF1, France Televisions, M6, Carat, OMD, Mindshare, France Telecom, Microsoft, Tiscali, Lycos, France Loisirs, RTL, Radio France, Le Figaro, Le Monde or Libération.
Arnaud joined Carat in 2002 as Director of International of CARAT TVMI, Carat’s consulting branch dedicated to media players. He was responsible for developing CARAT TVMI internationally, coordinating activities throughout the Carat Group and heading all international consulting projects of Carat TVMI. He consulted for companies such as Granada, Lagardere Media, Universal, CBS, RTBF, European Commission, 2M, MIH-Multichoice, Discovery, UPC-Noos, Fremantle Media, Al Jazeera, AETN or Telemadrid.
Arnaud left Carat to create Headway International at the end of 2005, an independent international marketing and strategy consulting company for media players.
Arnaud graduated from business school Audencia in France with specialization in marketing and in finance from Bowling Green State University, Ohio – USA. He lectures at the Masters of Marketing in the Audiovisual Industry displayed by the Pantheon-Sorbonne University and the Audiovisual National Institute (INA).
