Alain started his audiovisual carrier in 2003 at Carat TVMI as a researcher, where he among others took part in the Study on Articles 4 and 5 of the TWF Directive. In 2005, he took part in the launch of French cable channel Pink TV as Programme Consultant in charge of fiction and entertainment acquisitions. He was in charge of scheduling and audience research at public channel France 4 before joining INA as Marketing and Editorial Consultant to launch the VOD offer on the new website ina.fr.

Alain joined Headway International early 2007 as a lead consultant.