Elaborate editorial strategies and acquisition policies for television channels
Carry economical and regulatory studies to support European public policies
Identify investment opportunities in production companies for financial institutions
Evaluate channels and services’ contributions to subscribers’ satisfaction for pay TV platforms
Build corporate strategic plans for players in the media industries
Define positioning and branding guidelines and assist in selecting design agencies for television channels
Conduct international benchmark studies of on-air promotion best practices for television channels
Conduct international benchmark studies of thematic channels marketing and offers for television channels
Organize and manage internal and public seminars in the fields of media contents and innovation
Provide strategic and sales support for output deals and sales pitches of individual shows for production companies
Provide continuous ratings analysis to assess program performances and adjust scheduling policies linear and non-linear media
Carry economical and regulatory studies to support European public policies
Identify investment opportunities in production companies for financial institutions
Evaluate channels and services’ contributions to subscribers’ satisfaction for pay TV platforms
Build corporate strategic plans for players in the media industries
Define positioning and branding guidelines and assist in selecting design agencies for television channels
Conduct international benchmark studies of on-air promotion best practices for television channels
Conduct international benchmark studies of thematic channels marketing and offers for television channels
Organize and manage internal and public seminars in the fields of media contents and innovation
Provide strategic and sales support for output deals and sales pitches of individual shows for production companies
Provide continuous ratings analysis to assess program performances and adjust scheduling policies linear and non-linear media
HEADWAY INTERNATIONAL - SARL au capital de 7500 €
RCS : Nanterre B 490572252 - APE : 744B
TVA Intracommunautaire : FR79490572252
HEADWAY has developed 3 areas of services:
- Consulting and advisory services related to strategy, organization, editorial policy, market positioning, development and diversification.
- Research design, coordination of qualitative and quantitative fieldwork, desk research, professional interviews, industry reports, data sourcing and data mining.
- Trend analysis and management of innovation processes.
HEADWAY transversal approach is taking into account interactions between strategy, business, marketing and editorial, developping exclusice tools and building dedicated teams of specialized experts, on a project-by-project basis, across a large number of markets.