HEADWAY is a marketing and strategy consulting company for players in television, audiovisual production and interactive media.
Launched in October 2005 by Arnaud Dupont and Serge Schick, both experts of marketing strategy in the media industries, HEADWAY serves all categories of players in the industry: audiovisual groups, broadcasters, producers, institutions, cable, satellite, Internet platforms and investors.
HEADWAY works at management level on behalf of corporate, program, marketing, research, strategy and development executives.
HEADWAY has developed a hands-on approach to consulting in order to provide its clients with concrete, operational support, constantly backing its works with specialists from its international networks of partners and experts.
Further to the success of " The News in All Its Formats ", its study published in June 2008, Headway is launching two new subscription studies : " The News and its Audiences - International Overview " (produced in partnership with Eurodata TV Worldwide and planned to be published in February 2009), and " The Convergence of News - Cross-media strategies and contents in the field of news " (planned to be published in June 2009).
