As new channels channels mushrrom on digital satellkite and cable, DTT or IPTV, and as viewers' choices become potentially infinite, maintaining and strengthening key meeting points with audiences is more important than ever. 

Self-promotion strategies of TV channels in Europe features a comparative analysis of editorial promotional strategies of 22 generalist channels in key markets (Germany, Italy, Spain, UK)  with in-depth case studies (trailers, snipes, break structures, planning, impacts, etc.).