Trends in News is NewsNext’s yearly reference study for news professionals and organizations. It monitors news offers and market strategies of key media worldwide, identifies and analyzes innovative and successful content and services on-air and online, and deciphers news consumers behaviors and expectations. 

This year, The Narratives of News explores news formats, storytelling and editorial innovation in the digital age: how to differentiate oneself and to appeal to news audiences in the digital TV and Web 2.0 era?

Key issues

Audience expectations: What do news consumers really want? What are their needs and expectations based on their profile, news appetence and behavior? 

Narrative drivers: Which specifics drive audiences’ interest, attention and commitment to news content? Which ones prevail depending on audience profiles?

News offers: What is the editorial and marketing strategy of key news media to address the various audience segments effectively on-air and online? What is their promise?

Innovation: What are the most innovative and successful news formats? What tools and narrative techniques do they use? What opportunities are still to be explored?

Methodology

Monitoring of more than 100 key media during one year in 30 countries.    

Editorial analysis of 100+ television and Web formats from a diversity of genres through detailed case studies (concept, structure, stories, tone, style, production cues, etc.).

Performance analysis of news programs and contents based on market data and audience ratings from key research companies.

Psycho-narrative analysis: study of key attention drivers for news audiences and exploration of news narrative structures in partnership with Attentional Ltd (UK/US).