Today, media are in the midst of extensive changes to offer news through multiple channels, in order to respond to growing competition between the audiovisual groups, the written press and the Internet "pure players" in the field of video, as well as to make significant changes to the form and content of their respective offers. For all the players, the challenge is thus to orchestrate a consistent and complementary offer and distribution strategy on a growing range of platforms: TV, radio, print, web, mobile.
What are the operative and strategic issues at stake regarding newsroom performance, editorial contents and news audiences ? What are the key strategic options for news players and what are their implications? What are the most innovative and successful news convergence initiatives observed on various media in key markets?
Trends in News 2009: The Convergence of News features concrete, operational knowledge on the various trends and issues of news convergence, through in depth-analysis of editorial offers, case-studies and professional interviews.