A few years ago, news consumption on Internet platforms was limited to a small community of technophiles and news fans. But today the world is shifting to the digital age: mass audiences are turning to the Web for news and their information diet is changing dramatically.

Who are the news audiences? What are their profile, behavior and expectations? What is the volume and frequency of their news consumption? On what platforms? 

Who do news media target? What are their editorial and marketing strategies to secure traditional audiences or gain new ones?

What is the success of these strategies? Which legacy contents and players resist fragmentation better than others? Which succeed best with the young?

Trends in News 2010: The Audience of News features an in-depth study of news consumers profile and behavior, of editorial strategies implemented to reach them on every media and performances achieved by news players and contents/services in key territories.