3G - New Generation Free-to-Air Television

In a context of sharp competition and ever changing digital environment following the shift to DTT, digital cable and IPTV throughout Europe, a new generation of free-to-air channels has appeared, facing tough challenges to build a strong identity and to grab and retain viewers attention.

What is the programming mix of these new FTA channels? What flagship formats to they acquire or develop? What portfolio strategies are they part of? How do they perform?

The 3G Observatory features a comparative analysis of the positioning and editorial strategy of third generation channels in key markets (France, Germany, Italy, Spain, United Kingdom) with in-depth case studies (program grids, flagship formats, audience ratings, etc.).

3G coverage:

• 19 broadcasting groups (Antena 3, ARD, BBC, Bollore/Canal+, BSkyB, Channel 4, France Televisions, ITV, M6, Mediapro, Mediaset, Mediaset Espana, NRJ12, Rai, RTL, Sky Italia, TF1, TVE, ZDF) with generalist channels, topical channels (news, children, etc.) and targeted channels (males, females, young adults, etc.) 

3G key issues:

• Multi-channel portfolio strategy of major European TV groups

• Positioning of 3rd generation channels and editorial and marketing policy

• Flagship programmes (fiction, news, entertainment, etc.) and key audiences

• Group synergies in term of program circulation and scheduling 

• Trends in audience ratings by group, channel, timeslot and target 

3G resources

• Market overview (market structure, competitive environment, etc.)

• Channel profiles (positioning, strategy, recent evolutions, etc.)

• Performances (audience share and composition, programme ratings)

• Typical weekly program grids (Mon-Sun) and genre output by time slot and weekday

Editorial case studies (concept, structure, content, style, production cues, etc.).

• Video samples (programme extracts and promo trailers)


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