Management/moderation of internal creative groups within media organizations; evaluation of content narratives (script, pilot, etc.) to back commissioning and development decisions; audit of TV, web and mobile formats (concept, structure, production, etc.) to optimize performances; international benchmarks of best editorial practices and innovation. 


Definition of marketing strategy and positioning for media players, leading to the design of TV schedules, websites and multimedia resources; target audience profiling (behavior, needs, expectations); evaluation of content/service performances based on qualitative and quantitative research; audit and review of brand strategy (attributes, territory, promotion, etc.). 


Market review; evaluation of investment/partnership opportunities on behalf of media players; backing of sales and acquisition negotiations; studies and advice on competitive and regulatory issues for international groups and institutions; elaboration of prospective scenarii based on market data and interviews with professionals and experts.


Studies Please find below a snapshot of our main studies

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