Headway is an international consultancy based in Paris, specialized in editorial and marketing strategies for players in the media and contents industries (broadcasters, producers, distributors, institutions, web platforms).
Headway offers consulting and advice related to strategy, organization, editorial policy, market positioning, development and diversification; research design, coordination of qualitative & quantitative fieldwork, desk research, professional interviews, industry reports, data sourcing and data mining; trend analysis and management of the innovation process.
Headway’s work approach takes into account interactions between strategy, business, marketing and editorial. Headway has developped a powerful set of exclusive analytical tools and an international network of partners and experts to feed projects, enrich analyses and run operational consulting in multiple markets with the best team and knowledge.